BILLIONAIRE, the brand renowned for its eccentric, sophisticated style and luxurious made in Italy craftsmanship has recently inaugurated a new expanded 140 square meter boutique at Harrods.
Following the majority acquisition of BILLIONAIRE by the PHILIPP PLEIN Group in May 2016, the brand is undergoing a strategic international expansion: in February 2017 the brand opened a new boutique on Milan’s exclusive Via della Spiga and in the next weeks there will be important openings in Paris and in Bucharest.
Billionaire opened its first boutique in 2007 in the men’s luxury area on Harrods prestigious ground floor and immediately exceeded expectations becoming one of the three top performing brands per square meter.
The enlargement of the store space allows customers to shop a larger variety of products in a more spacious and exclusive setting.
The Harrods opening coincides with the launch of the new Billionaire store concept. Conceived and designed by Milan’s renowned CLS Architects, the space presents a series of iconic elements inspired by early 20th century New York skyscrapers, symbols of wealth of the first American billionaires from the industrial age.
Gold coins featuring the Billionaire lion adorn lighting fixtures, walls and floors. Further golden details are seen in the clothing racks, shelving and display cases, in contrast with dark brushed stucco walls and leather upholstered mahogany furnishings.
A sophisticated backdrop to the opulent BILLIONAIRE clothing and accessories collection, which features crocodile trench coats and metallic dinner jackets, sequined blazers, silk jacquard suits, velvet slippers, snakeskin sneakers and more. For the man who is proud of his success in life and happy to show it.