For too long, the playboys, fortune-makers and empire-builders of the world have been forgotten. It’s time, once again, for these icons of masculine power to rise and take their rightful place at the centre of the sartorial stage.
Billionaire presents an extravagant, rich wardrobe for mature men who are unafraid of who they are and who they want to be.

The Designer
Mr Plutus

Part man, part machine, he represents a new breed of creative force in the fashion industry.
A mysterious robotic entity, Plutus miraculously appeared earlier this year behind the wheel of a white Rolls Royce, The Rolling Stones’s anthem Sympathy for the Devil blaring as he raced into the heart of Milan.
Rumours and theories about the origins of this electronic enigma immediately started swirling, with some experts believing him to be the ancient Greek god of wealth returned to earth on a secret mission.
It can now be revealed that Plutus has been hard at work behind the scenes at Billionaire, and is finally ready to unveil a new era in menswear.

High Quality
Made in Italy

While times change, Italian artisans preserve their perpetual and reliable heritage of knowledge, keeping the faith with tradition and meticulous attention to detail while interpreting new ideas and products. For Billionaire this heritage is an essential resource, the basis of an unconventional and highly contemporary luxury. A luxury that allows the wearer to follow his own style, like a true leader. For those who allow themselves the pleasures of life and demand the best…always.


Dominant, virile and unapologetic, the Billionaire man doesn’t want a boring suit – he doesn’t want to look like his Swiss accountant. He’s proud of what he’s achieved and he wants to show it.
From a crocodile trench coat to a metallic jacquard jacket, his clothes are a celebration of success and demand attention.
Just like the men who wear them, Billionaire pieces are the ultimate expression of cocksure style.