BILLIONAIRE, the brand renowned for its eccentric, sophisticated style and luxurious made in Italy craftsmanship has recently inaugurated a new 79 square meter boutique within Bucharest’s 5 Stars Marriott Hotel. This opening is part of the strategic international expansion program being implemented following the majority acquisition of BILLIONAIRE by the PHILIPP PLEIN Group in May 2016.
The Bucharest store exemplifies the new Billionaire concept conceived and designed by Milan’s renowned CLS Architects, and features a series of iconic elements inspired by early 20th century New York skyscrapers, symbols of wealth of the first American billionaires from the industrial age.
An imposing lion statue welcomes customers while gates of gold recalling a vintage bank vault delineate the store boundaries. Gold coins featuring the Billionaire lion adorn fixtures, walls and the dark red cocciopesto clay floors. Further golden details are seen in the clothing racks, shelving and display cases, in contrast with dark brushed stucco walls and levanto marble accents.
A sophisticated backdrop to the opulent BILLIONAIRE clothing and accessories collection, encompassing crocodile trench coats and metallic dinner jackets, sequined blazers, silk jacquard suits, velvet slippers, snakeskin sneakers and more. For the man who is proud of his success in life and happy to show it.
BILLIONAIRE Calea 13 Septembrie 90, Bucharest, 050726 Romania