“Please allow me to introduce myself, I’m a man of wealth and taste…”

Meet Plutus, the designer at luxury men’s brand Billionaire. Part man, part machine, he represents a new breed of creative force in the fashion industry. A mysterious robotic entity, Plutus miraculously appeared earlier this year behind the wheel of a white Rolls Royce, The Rolling Stones’s anthem Sympathy for the Devil blaring as he raced into the heart of Milan. Rumours and theories about the origins of this electronic enigma immediately started swirling, with some experts believing him to be the ancient Greek god of wealth returned to earth on a secret mission.
It can now be revealed that Plutus has been hard at work behind the scenes at Billionaire, and is finally ready to unveil a new era in menswear. He understands that for too long, the playboys, fortune-makers and empire-builders of the world have been forgotten. It’s time, once again, for these icons of masculine power to rise and take their rightful place at the centre of the sartorial stage. Billionaire presents an extravagant, rich wardrobe for mature men who are unafraid of who they are and who they want to be. Dominant, virile and unapologetic, the Billionaire man doesn’t want a boring suit – he doesn’t want to look like his Swiss accountant. He’s proud of what he’s achieved and he wants to show it. From a crocodile trench coat to a metallic jacquard jacket, his clothes are a celebration of success and demand attention. Just like the men who wear them, Billionaire pieces are the ultimate expression of cocksure style.
Stand aside young bucks, and let the real men show everyone how it’s done.
The men’s luxury brand Billionaire is the latest addition to the Philipp Plein global empire.